terawork.com, a Lagos-based IT firm, is creating fresh opportunities for both employees and employers. The firm helps skilled and semi-skilled men and women access businesses who seek to save cost by hiring freelancers. This effort brings efficiency into businesses seeking speed of execution and maximum value from every expense.
Why is Terawork’s freelance model important?
Unemployment is ravaging Africa’s largest economy. The COVID-19 has even escalated that challenge. To allow the creative energy of the most productive segment of the population – youths and professionals – to fester sounds unfair. Urgent solution is needed at this time to prevent the wheel of Nigeria from getting grounded.
Precisely, Terawork leverages the growing reliance on technology to help buyers [businesses] access as many professionals [sellers] who are ready to trade-off unique skills for some freelance pay.
The outsourcing innovation reduces another stress point for fund-starved businesses, pressed by the weaker global economic activities; as well, it buoys the new generation of professionals who have been roiled by employers’ penchant for downsizing in austere operating environment.
This is the point. Employers reduce cost by downsizing, outsourcing, or encouraging the workforce to take pay cut; affected and unaffected employees, essentially professionals, find a new way to earn more money. Publicists, lawyers, accountants, graphic designers, software developers, app developers, writers, editors, website builders, and more trade their skills on Terawork.
As 1.6 billion of the total 3 billion global workers are poised to lose their jobs due to the pandemic, according to a lockdown projection by the International Labour Organisation [ILO], work innovation is needed to balance out the grim effects on business and household incomes.
Hence, since the online outsourcing innovation provides a channel that helps businesses, households, and economies heal, it is therefore no surprise that it was selected to participate at the Forbes Global Startup Ecosystem which held yesterday June 25th in Lagos.
After all, providing opportunities for dialing up from near-collapse across industries is worthy of applause.
Speaking recently, the Chief Operating Officer of Terawork, Titi Taiwo, explained that businesses operating in the 21st century economy must be frugal and adaptive to survive.
She said, “At Terawork we concentrate on helping organizations access a expansive network of professionals across wide fields of skilled and semi-skilled men and women consistently available to execute tasks”.
“This provides a platform for organizations to save cost by getting things done within the popular gig-framework where unncessarily overheads are waived as part of a pay-per-task model”, she added.
The IT firm offers innovative work solutions that help drive efficiency in the 21st century organizations. It and generates fulfilment for workers. And, in terms of positioning, it provides accessibility – a list of highly skilled and semi-skilled freelancers across relevant fields.
Further, it adds flexibility, which means tasks can be outsourced anytime and anywhere. The solution also lowers overhead, erases employees’ excesses and totally removes pay packages that bloat cost in many organizations.
On a broader scale it solves some of the unemployment headaches in Africa by serving as ‘tasks mall’ and ‘skills bank’ where businesses and professionals can trade value.
Still, as a service, the Lagos-based firm is a lever of advantage for the burgeoning market comprising MSMEs and large enterprises seeking to outsource tasks. It is a step up among targeted digital enterprise.
Indeed, the United Nations had said in 2017 that digital innovation is critical to Africa’s economic recovery. From financial services to HR, startups are adapting technology to match the dynamics of everyday challenges. For that reason, South Africa, Kenya, Rwanda, Nigeria, Egypt, and Tunisia are fast turning into a hotbed of inspiring digital innovation.
Apart from providing employments for a growing African youth population, the startups are providing the platform for the continent to keep pace with the EU, North America and Asia’s growing startup ecosystem.
Venture capital and philanthropic funds are pouring from every corner of the globe to support those startups ecosystem. For instance the French Development Agency’s [FDA] €65million fund aims to support African Union Agenda 2063 to eradicate the frustration encountered by young entrepreneurs striving to turn their ideas into worthwhile enterprise that could scale up to reasonable socioeconomic impact.
The opportunity to start, the incentive to continue, and the market to lap up every attempt to scale will push bright African youths into pursuing the African digital future. This is the path pursued by Terawork.
Considering the success of startups in Silicon Valley, Nairobi, Stockholm and Doha, Nigerian young entrepreneurs will stop at nothing to come up with bold ideas to meet the needs of all sections of the total 200 million population.
One can only wish the IT firm ‘Good Luck!’ as it continues on this of journey of providing timely solutions that meet the needs of corporate enterprises and the bloating line of employed and underemployed professionals across the continent.
