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Article Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts for why adopting the product features of a thriving competitor’s product delivered on a research sales report into a targeted market...

Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year report of its ‘Seeds for the Future' programme. The report was unveiled during the third edition of the agribusiness stakeholders’ consultative...

It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It is the source of extensive product rebuy, reuse and customer attachment that transforms into an impressive business profitability level. To reach such...

Tips for entrepreneurial success Recurring customer purchase is key to sustaining a business. Meanwhile, no business can successfully convert first-time buyers to customers without going the extra mile to provide valuable motivation for repeated purchases. This is where the questions of brand 'moral bank' come in,...

 TERAWORK, a company creating economic opportunities through sustainable talent supply, has launched its iOS and Android mobile app to help employers and entrepreneurs hire, manage and communicate with vetted talent in real-time. The app, which is being made available for wider download this week, ties into the growing pivot among...

Nigeria may have attained its best ease of doing business (EoDB) ranking since 2015; the frontline experience of businesses still falls well below acceptable standards. Poor infrastructure, multiple exchange rates, scarcity of FX, unfavourable port tariffs, discouraging actions of public servants who interface with businesses,...

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