Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or...
Leveraging culture, subculture insights for business: Four (4) ways to tap niches
Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions...
Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026
It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy...
Festive economy: three (3) ways to take advantage of frenzy
Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...
Product innovation or renovation? Your brand need, and three (3) ways to renovate
It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
