Is Your Brand Name Empowered? For Keys for Getting That Done
Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor...
Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among...
Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and...
2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit about the fundamental nature of the...
Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
If you have seen recent news publications about the economy, you should understand why it is important to review your business growth strategy. Tax....
Circle of Competence: Three (3) Ways to Find Success, Minimise Losses
Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion. Ignorance can create losses. Ignorance undermines...
