Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic partnership to deploy 1,000 brand-new electric...

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day across industries. Businesses aren’t merely competing on product quality levels and channel investment rate but...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a new company until he was duped by a company he outsourced a project to.  Already behind...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the launch of a new employer- jobseeker app named 1001applicants.com. The app, according to its creators, will...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have given rise to fresh opportunities in the healthcare sector. The sector is expected to witness...
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