Entrepreneurs

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional integrity, strong accomplishments and a widening...

The real estate market provides high-yielding investment Opportunities

Media Interview “How ATCO Homes is pushing the frontier of real estate investment” – Mr Bartholomew Egbochie, GMD, ATCO Group  Mr Batholomew Egbochie is the Group MD of...

The new rule of social/ marketing networking: Make friends, not contacts – Triumph-Abatan Oluwayomi, Managing Director, ATCO Homes

It is a known fact, that YOUR NETWORK IS YOUR NET WORTH. However, you would need a deeper level of emotional connection to obtain...

Starting a business: How to identify bad business Ideas – Damilola Odunlade-Akeju, founder/CEO, DriveMe.ng

 You must have heard top business executives say, “Idea rules the world”. Believe me, that saying is 100% true. The Apple iPhone was an...
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