Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the fear of missing out (FOMO) does, right? A table for two at the price of one. A flight ticket at 15% off when you book before day XXX. Slash on real estate instalment payment if you hit some milestones. Deals here and there. You know the drill. You may have been part of the thrill in the past.
Let’s cut to the chase. The Nigerian economy is undergoing a significant revamp, evidenced by impressive metrics. FX reforms. Petrol subsidies rejig. World Bank’s usual GDP projection. The Central Bank of Nigeria’s MPC pinging.
More good news. The Trading Economics reported Nigeria’s Consumer Price Index (CPI) stood at 127.40 points, a slight decrease from 131.20 in December 2025. A decrease in the Consumer Price Index (CPI) indicates lower inflation, signalling falling consumer prices. However, the purchasing index seems undermined by recent tax reforms.
The tax administrators aren’t smiling. Except for lower earners, some deep cuts in monthly wages for moderate and top earners are concerning. The aura fogs the broad spectrum.
Chinasa Owe of Businessday captured the scenario aptly, “The effect of operating within a high-inflation economy, where the cost of food, housing, transport, and electricity has significantly gone up, means that nominal income is poor, considering the real income of taxpayers. It therefore means that whereas the income tax was supposed to be progressive, it turns out to be regressive.”
With such a scenario, you can do with some discounts, deals, rebates and freebies here and there to cut down on household monthly bills. Precisely, here are three (3) hot consumer promos currently running in the country:
- Bedmate Ramadan Blessing Home Renewal Promo – Bedmate distributes home furniture in Nigeria. Sofa, dining set, bedroom set, furniture, amongst others. It sells in-store and online. In the mood of the season, its home renewal promo offers up to 85% on discount on select items during this Ramadan period for buyers in Lagos.
- NIVEA ₦3 Billion Promo – Nivea is a personal care brand that specialises in skin and body care for men and women. Early in the year, the brand rolled out a ₦3 billion National Consumer Promotion. The promo is currently in its 7th week and generating a buzz. Participants win cash prizes weekly. To participate in the promotion, you need to purchase any participating 400ml NIVEA body lotion with a promotional sticker, scratch the panel to reveal a unique code, and dial 7022UniqueCode#.
- Premier Cool & PalmPay “10K for 10K” – Premier Cool, a Nigerian deodorant soap brand produced by PZ Cussons, and PalmPay, which is a digital bank, are currently running a campaign to provide financial relief and promote digital banking adoption in the country. The promo targets rewarding 10,000 consumers with ₦10,000 each, totalling ₦100 million in cash. How does it work? Buy a branded bar of soap, uncover a code, and scan it to receive the funds directly into your PalmPay wallet.
Let’s wrap it here for now. We hope to bring you more promo reports in subsequent publications. Meanwhile, visit the brand websites to get more details on the promo if you are interested in being incentivised by Nigerian manufacturers this season.
