Toyin Afilaka

Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

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“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that the country's central economic task has...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

Samsung Electronics today announced the new Galaxy SmartTag3. This compact tracker combines a smaller, lighter design with longer-range finding, cross-OS support, faster location updates...

‘Ember’ Race: Four (4) factors to watch out for next three months

Are you set for the end-of-the-year rush? You have put in the work; you deserve to cap the year profitably. However, you must pay...

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues. Catering to customers who seem to...

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among...