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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among...
Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and...
Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or...
2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit about the fundamental nature of the...
Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
If you have seen recent news publications about the economy, you should understand why it is important to review your business growth strategy. Tax....
Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property
A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty lands vanish fast. Ocean fronts reclaimed...