Toyin Afilaka

Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit about the fundamental nature of the...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to review your business growth strategy. Tax....

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty lands vanish fast. Ocean fronts reclaimed...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic partnership to deploy 1,000 brand-new electric...

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion. Ignorance can create losses. Ignorance undermines...