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Solving Business Problems? Six (6) Steps for Using Issue Tree
If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues. Catering to customers who seem to...
Is Your Brand Name Empowered? For Keys for Getting That Done
Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor...
Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among...
Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and...
Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or...
2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit about the fundamental nature of the...