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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie
Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional integrity, strong accomplishments and a widening...
The Science of Getting Rich – Wallace
To become rich, you have to make a conscious effort and follow certain natural laws. These are the central themes of Wallace Wattles' book,...
The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship
By Hope Horner
When I first started my business, I approached budgeting with the optimism of someone who hadn't yet been burned. I treated it...
Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc
In business school, I was made to believe that strategy is everything—that if you have an ironclad strategy, you’re bound to succeed.
But when I...