Tag: Consumers
Festive economy: three (3) ways to take advantage of frenzy
Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...
Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision
Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...
Whoever understands the Customer better, wins!
The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...
The consumers have already changed – Jeff Haden, author of ‘The Motivation Myth’
The impact of 'a dooms day' scare caused by the prolonged lockdown, an occurrence that is strange to most countries that haven't witnessed a...
Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor
Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...