Tag: Entrepreneurship
Four (4) ways to maintain market relevance through brand good news
Modern consumers are fickle. They thrive on excitement and binge on the latest market trends or propositions. Considering the nature of modern consumers, if...
Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers
Learning how to align internal processes with change prospect is key to success.
Three (3) ways to create value and ensure retention – Kenny Bakare, SSA on Grassroots Empowerment, Lagos State Government
Product and service obsession can be a trap that limits what your offerings eventually deliver at usage or experience points. It is time you...
To help your business stay competitive, strengthen your assets!
A superior internal capacity provides a strong platform for market competitiveness. This is where business sustainability gains a foothold. You need to ask CEOs...
VR 1820 Brandy Joins Lagos Government to Empower Youth
Lagos, May 23, 2024 – Top Italian brandy, Vecchia Romagna (VR) 1820, has sponsored Governor Olusola Sanwo-Olu’s empowerment initiative for a third consecutive edition....
Want to build a successful product? Mingle, Empathize, Ideate, experiment
Article
Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...