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Selling: How to link up with your prospects

Strategy Toyin Afilaka Toyin Afilaka -
Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...

MAD: The 3 best approaches to deploy when prospecting for customers

Strategy Toyin Afilaka Toyin Afilaka -
Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

Latest 0
It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

Latest 0
The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

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