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Selling: How to link up with your prospects

Strategy Toyin Afilaka Toyin Afilaka -
Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...

MAD: The 3 best approaches to deploy when prospecting for customers

Strategy Toyin Afilaka Toyin Afilaka -
Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Latest 0
Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

Latest 0
When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Latest 0
Artificial intelligence is evolving fast as a tool for...

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