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Selling: How to link up with your prospects

Strategy Toyin Afilaka Toyin Afilaka -
Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...

MAD: The 3 best approaches to deploy when prospecting for customers

Strategy Toyin Afilaka Toyin Afilaka -
Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Three (3) ways to move from Identity Crisis to accurate positioning

Latest 0
Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Latest 0
Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

Latest 0
If you are familiar with the local slang ‘Naija...

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