Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS


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For nimble startups with hardly any ‘leftover’ to hire an ad agency, there are countless online classes that can help gain basic knowledge of advertising. This is because businesses need to get words out to attract sufficient traffic. Even the Bible says ‘no one lights a candle and puts it under a bushel.

Advertising is one of the ways of building your brand. Sometimes you need to make this brand-building effort to attract some certain classes of buyers.

Bu advertising requires some level of creativity. If you do not have sufficient background working in creative agencies you can use online resources to do catch up.

Essentially by creating compelling videos or flyers with smart stories about your products you can leverage the social media to tap into a wide audience that may buy from you. Truth be told, sometimes you don’t need an agency with a big asking price to create ads. All you need is a creative mind, a set of great devices, a graphic guy and an editor. With that you can make things happen.

Since your revenue is still within the 4-figures, or slightly more, place those videos/ flyers on Facebook, Instagram, Twitter, even TikTok. With some promotion dollars of not less than $100 you can drive newbies into your sales funnel.

It is worth it though. According to insight shared by research portal, Emerald Insights, the benefits of marketing through the social media for small businesses include: “an increase in awareness and inquiries, enhanced relationships with customers, an increase in the number of new customers, enhanced ability to reach customers on a global scale, and co-promotion of local businesses that enhance the image of small businesses in the region”.

So Jeff Goodby & Rich Silverstein wants to teach you have to come up with unique ad ideas, impactful storytelling that will boost your brand.

They are just a click away. If you don’t mind click…

They are just a click away. If you don’t mind click

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.


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