Considering the austere realities of the post lockdown economy, banks are working with businesses to help bridge the tough challenges ahead. This was revealed...
Current consumers think deeply before making purchase decisions. They make purchase choices based on the balance between value they expect to derive and the...
Entrepreneurs seeking to become ultrarich will have to look to the tech sector for boundless opportunities. John Ehiguese, the Group Exceutive Oficcer of Mediacraft,...
Clients comprise buyers of products and services. They are instrumental to sustaining businesses that demand one-to-one interaction, largely a dominant feature of Business-to-Business (B2B)...
The hallmark of great business organizations is the ability to adapt to changing environment. While most government-sponsored tertiary institutions in Nigeria are seen as...
Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...