Food Production Segment: Pasta Segment Thriving


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Do you seek a segment to invest your food production funds? Here is an opportunity lever.

Market consumption dynamics in the Nigerian food segment indicate a growing preference for pasta. The increased preference has been credited to the positive shift in dietary patterns among the local consumers.

As credence to the shift, home delivery firm Glovo Nigeria reported that the consumption of the food type increased by 320 per cent in 2022.

As well in 2023 Glovo delivered one pasta dish every four minutes, a 173 per cent surge in customer pasta orders. The surge unveils the nation’s deep love for the dish.

The data positions Nigeria as the third-fastest-growing country in the world for pasta consumption, only behind Kyrgyzstan and Tunisia.

More, according to Statista, “The volume in the ‘Pasta’ segment of the food market in Nigeria was forecast to increase between 2024 and 2028 by a total of 0.2 billion kilograms (+13.99 per cent)”

Competitive landscape
Meanwhile, the increasing number of pasta brands in the market has caused serious competition.Top firms in the pasta market include Golden Penny Foods, Pure Flour Mills Limited, and Crown Flour Mill Limited.

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.


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