The ‘Ember’ Race: Four (4) Factors to watch out for this last three months

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Are you set for the end-of-the-year rush? You have put in the work; you deserve to cap the year profitably. However, you must pay attention to the operating environment and make suitable adjustments to ensure a smooth end to the business year. Most notably, this final quarter of 2026 will be shaped by a combination of economic reforms, changing financing conditions, consumer behaviour and external market developments.

The October-to-December period is particularly important for businesses because it combines year-end commercial activity, festive-season demand, annual financial planning and increased pressure on cash flow. For many companies, the decisions made during the final quarter will also influence their performance and strategy going into 2027.

Recent economic indicators suggest that Nigeria’s private sector has entered the second half of the year with improving business activity. The August 2026 Purchasing Managers’ Index (PMI) rose to 52.7, moving further above the 50-point threshold that separates expansion from contraction. However, businesses continue to contend with financing costs, inflationary pressures and policy adjustments.

Against this backdrop, four factors are likely to have a significant impact on Nigerian businesses between October and December 2026.

1. Interest rates and access to credit

The cost and availability of credit will remain an important consideration for businesses in the final quarter.

In September, the Central Bank of Nigeria (CBN) reduced its Monetary Policy Rate (MPR) from 26.5 per cent to 23 per cent, while retaining the Cash Reserve Requirement for deposit money banks at 45 per cent.

The reduction could eventually contribute to lower financing costs, although the effect on the rates actually paid by businesses may not be immediate. Commercial lending rates are influenced by several factors beyond the policy rate, including banks’ funding costs, credit risk, liquidity conditions and the characteristics of individual borrowers.

For SMEs in particular, access to affordable working capital will be important during the final quarter. Businesses often need additional financing to purchase inventory, increase production, meet payroll obligations and take advantage of seasonal demand.

The implication is that companies should pay close attention to their financing structures. Businesses that depend heavily on short-term borrowing may need to review repayment schedules, negotiate appropriate facilities and ensure that additional borrowing is tied to identifiable revenue opportunities rather than simply covering recurring operating losses.

The direction of monetary policy will therefore be closely watched by businesses throughout Q4.

2. Inflation, consumer spending and operating costs

Inflation will continue to influence virtually every part of business activity, from the cost of raw materials and transportation to wages, pricing and household consumption.

The International Monetary Fund’s June 2026 assessment projected Nigeria’s inflation at about 17 per cent year-on-year by the end of 2026, while warning that higher commodity prices could create additional inflationary pressure.

For businesses, the challenge is not simply rising prices but the difficulty of maintaining margins while customers become increasingly price-sensitive.

The final quarter traditionally brings increased consumer activity, particularly around Christmas and New Year. Retailers, hospitality businesses, food and beverage companies, transport operators and other consumer-facing businesses may experience stronger demand. However, higher household expenses can limit the amount consumers are able or willing to spend.

Businesses will therefore need to strike a careful balance between pricing and volume. Raising prices too aggressively could weaken demand, while keeping prices unchanged despite rising costs could squeeze margins.

Inventory management will also become increasingly important. Companies that overstock in anticipation of strong festive demand could tie up scarce working capital, while those that understock risk losing sales.

For many businesses, Q4 2026 will consequently be less about simply increasing sales and more about converting sales into sustainable margins and cash flow.

3. Exchange-rate stability and the cost of imports

The naira’s performance and the broader foreign-exchange environment will remain critical, particularly for businesses that import finished goods, machinery, components or raw materials.

Nigeria’s economic reforms have contributed to improved foreign-exchange market functioning and rebuilding of external buffers, according to the IMF. However, the Fund continues to identify external conditions and commodity-price movements as important risks to the Nigerian economy.

Exchange-rate movements can affect businesses through several channels. Importers may face changes in the naira cost of merchandise and inputs, while manufacturers dependent on imported components may experience changes in production costs. Businesses with foreign-currency obligations can also face higher or lower repayment costs depending on movements in the exchange rate.

At the same time, a more predictable foreign-exchange environment can help businesses plan prices, procurement and investment with greater confidence.

This makes foreign-exchange risk management particularly important in the final quarter. Businesses that rely on imports should review their supplier arrangements, procurement schedules and currency exposure rather than assuming that current exchange-rate conditions will remain unchanged throughout the quarter.

Export-oriented companies, meanwhile, may have different considerations because foreign-currency revenues can provide a natural hedge against some naira-related costs.

4. Tax reforms and increasing emphasis on compliance

Tax reform and revenue mobilisation will also be significant for businesses as 2026 draws to a close.

Nigeria’s new tax framework took effect from January 1, 2026, with the Federal Government issuing transition guidelines to help taxpayers and revenue authorities move from the previous system to the new framework.

The government’s wider fiscal reform programme is also moving into a new phase focused increasingly on implementation. In September 2026, the Federal Ministry of Finance said it had received 134 stakeholder submissions as it began work on the next phase of tax reforms, including preparations relating to the Finance Bill 2027 and revised tax regulations.

For businesses, this means tax administration and compliance are likely to remain important management issues through Q4.

Companies should ensure that their financial records, invoices, payroll documentation, tax filings and other statutory records are properly maintained. Businesses should also understand how the new tax framework applies to their particular operations rather than relying solely on previous practices.

The increased emphasis on digital revenue collection and compliance is another reason businesses should expect greater scrutiny of their financial activities. The Federal Government’s 2026 Budget specifically prioritises digitalisation of revenue mobilisation, including electronic collections, automated reconciliation and data-driven compliance mechanisms.

For businesses, tax compliance should therefore be treated as part of financial planning and risk management rather than simply an end-of-year administrative exercise.

In sum, the final three months of 2026 are likely to present Nigerian businesses with both opportunities and challenges.

Improving private-sector activity provides a positive backdrop. At the same time, companies will need to manage the realities of inflation, financing costs, exchange-rate exposure and an evolving regulatory environment.

The businesses best positioned to navigate the quarter will not necessarily be those with the largest revenues, but those with disciplined cash-flow management, realistic pricing strategies, efficient inventory control and a clear understanding of their financing and tax obligations.

For business owners, the central lesson is that Q4 should not be treated simply as the season of increased sales. It should also be a period for protecting margins, strengthening liquidity, reviewing risks and preparing for 2027.

As Nigeria’s economic reforms continue to reshape the business environment, flexibility and financial discipline will remain essential qualities for companies seeking to turn opportunities in the final quarter of 2026 into sustainable growth.

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

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