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Seven (7) Practices for Fostering a Culture of Ownership amongst Your Employees

Do your employees really feel involved, engaged and responsible? Your response to the preceding question can make a...

Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

The Federal Government has reaffirmed its commitment to strengthening Nigeria’s fiscal framework, improving domestic revenue mobilisation, enhancing public...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

Samsung Electronics today announced the new Galaxy SmartTag3. This compact tracker combines a smaller, lighter design with longer-range...

‘Ember’ Race: Four (4) factors to watch out for next three months

Are you set for the end-of-the-year rush? You have...

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are...

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the...