Toyin Afilaka

Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

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Want to build a successful product? Mingle, Empathize, Ideate, experiment

Article Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...

Crown flour mill draws Nigeria closer to wheat production self-sufficiency

Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

“Sustained growth momentum in digital payment key to financial inclusion, SME thrust” – Dotun Akolade, Associate Director, Offline Merchant Acquiring, Opay

Interview Dotun Akolade, a digital payment expert, who is also an Associate Director at Opay, a top payment services firm, talks about the growth in...

Five (5) fundamental ways to build a successful brand

It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...

‘Mindstorming’: How to blaze your way to unusual market insights and solutions

It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...

Nigeria dairy sector: how a business is driving efficiency in the local value chain

The global dairy sector plays a key role in the global food system. Apart from playing a key role in the global food system,...