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Product innovation or renovation? Your brand need, and three (3) ways to renovate
It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...
Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy
Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...
Five Ways to release energy in your business team
All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking forward to being at work. The...
Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie
Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional integrity, strong accomplishments and a widening...