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How brand image is toppling product features as driver of consumers’ choices
The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...
The 10 industries in sharp decline this 2020 – IBIS World
Based on experts’ analyses of data taken from over 70 global industries, it is apparent there are industries that will require players to double...
Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
60% of people now discover favourite brands online – Google survey
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
Everyone ‘ll need digital skills to hold on to jobs – Brad Smith, President, Microsoft
With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...
Five [5] key motivations presently driving consumers decision
Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...