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Do you want to launch a new product? This is how to navigate a crowded market
Except you are creating new markets through rare innovation, you will have to compete for space in an existing one. Competing for space in...
Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business
By January 2021, the reality for 55 African countries will take a new turn. State leaders will knock down restrictions on movement across the...
How to build a customer base and sustain recurring revenue
Building a customer base and securing future recurring revenue demand effective strategy to lure and sustain target.
A business often begins by spreading words about...
Global crisis unleashes new companies, new markets and industries – Heidi Zak, Co-CEO, ThirdLove
As crisis roils the world economy due to prolonged lockdown, successful entrepreneurs say the period presents a blend of problems that entrepreneurs can build...
Agro-business giant seeks entries for innovation prize
Olam International, in partnership with Agropolis Fondation, is on the hunt for ground-breaking scientific research that can deliver transformational impacts within global agriculture and...
Three [3] tactics to deploy when consumers are not pulling behind your buzz
This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...