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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...
Latest
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs
A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie
Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...
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The Science of Getting Rich – Wallace
To become rich, you have to make a conscious effort and follow certain natural laws. These are the...
Financing
The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship
By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
As the NES Startup Pitch winds down 10 entrepreneurs compete for N10m largesse
Entrepreneurs
Toyin Afilaka
-
October 12, 2019
The Sterling Bank-sponsored Startup Pitch will be rounding off shortly. From a pool of around 700 entries, 10 startups have made it to...
N150m up for grabs as ‘Access the Stars’ throws up more opportunities for talented Nigerians
Financing
Toyin Afilaka
-
October 12, 2019
Access Bank and the Nigerian Breweries have struck a partnership to provide a platform for Nigerian youths to make the best of their...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Toyin Afilaka
-
October 2, 2025
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
Latest
A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie
Entrepreneurs
The Science of Getting Rich – Wallace
Latest
The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship
Financing
Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc
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