N150m up for grabs as ‘Access the Stars’ throws up more opportunities for talented Nigerians

Date:

Share post:

Access Bank and the Nigerian Breweries have struck a partnership to provide a platform for Nigerian youths to make the best of their natural music talents. The firms are co-sponsoring a musical reality show called ‘Access the Stars’, with fame and monetary rewards to the tune of N150 million up for grabs. Auditions to select the best 10 finalists that will feature on the show are set for Abeokuta, Abuja, Calabar,  Lagos, Onitsha, and Owerri at the latter part of this month. The grand finale will be aired on Nigerian TV before the end of the year.

 

A-list music producer, TY-Mix, artiste Sheyi Shay, and Kaffy (a professional dance trainer) will serve as judges on the show. The involvement of these well-respected industry players is key to brushing the talents of the prospective participants.

The musical reality show aims to help young people develop their natural talents into valuable assets that can be commercialised for personal and national gains. If successfully executed, the show has the potential of creating income streams for producers, crew members and participants.

Reiterating the impact of the show this week, Herbert Wigwe, the Chief Executive Officer of Access Bank said, “We have about 200 million people with talents, but some do not have a platform, and with statistics showing that more than 50 per cent of the population are still unemployed, that statistics can be changed.”

He added, “But what we are doing is to support and build these talents and create the appropriate platform, harnessing their raw talents, grooming them irrespective of where they are and make them shine more.”Further highlighlighting the role of the show and the partnership, Jordi Burrut, the Chief Executive Officer of Nigerian Breweries, explained that, “There is a clear need for the Nigerian economy to grow and Access Bank and Nigerian Breweries believe that there are so many talents in Nigeria that really become the next big thing and they need the opportunity and platform to help achieve that exposure and that is what we want to give them.”

As the Nigerian tertiary institutions annually produce not less than 500,000 graduates, job opportunities for young people are rare to come by. The holes and gaps left by unemployment in the society have to be filled to avert major social and economic crisis. If you are interested in taking this opportunity look out for the ads

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Related articles

4 strategies from Bezos that would change your business

Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos...

How to cultivate a purposeful culture

Sarah Turner, the founder and chief executive officer of an eponymous agency, provides interesting insights into how to...

20 Types Of Content To Help You Attract Prospects And Win Customers – Renae Gregoire

If you know deep inside that you need to be doing more to connect regularly with your audience...

High prospect for real estate investment in Nigeria – Bartholomew Egbochie, CEO, ATCO Homes

Lagos, Oct 4, 2023 - The Nigeria real estate sector provides ample investment opportunities. According Bartholomew Egbochie, the...