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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Extremely resilient businesses are built during economic crises – Jan Hammer, Index Ventures

Experts believe the virus outbreak will pave way for new brands of businesses and ideas that will stand the test of time. This insight...

By Reaching out to let customers know it’s a privilege to serve, You will make the difference this season

Any business that keeps quiet and remains distant in a season when consumers are pressed is set for a quick demise. No doubt the...

The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei

Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...

Co-working will provide cost advantage and community for entrepreneurs after the pandemic – Madeleine Gummer v. Mohl, CEO, Betahaus

Budding African entrepreneurs need an innovative operating model that provides the opportunity to save cost and network within a business community, in a larger...

Oil related firms to sell FX to CBN, not NNPC

International and domestic oil companies, and those providing related services, are now to sell fx to the Central Bank of Nigeria instead of the...

The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive

Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...
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