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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Business opportunities in the health tech space worth considering…

Increasing health issues and widespread adoption of technology have given rise to fresh opportunities in the healthcare sector. The health sector is expected to...

Great time in view for Nigeria wheat value chain – CFM

The escalating global population calls for an innovative approach to food production and farming practices. When these two critical areas of agriculture are addressed,...

We ‘re focused on tackling access to finance for SMEs through digitisation – Absa

Lagos, Nigeria, January 11, 2022: Absa, a pan-Africa financial institution, has reiterated its commitment to driving trade financing across Africa by providing digital solutions...

Digitisation Is Key to Tackling Access to Finance for SMEs

By Michelle Knowles and Oladapo Adeigbe Access to finance remains one of the single biggest constraints for small and medium-sized businesses on the African continent....

How to expand your business sales funnel through market situation analysis – Batholomew Egbochie, the Group MD of ATCO Group and CEO of ATCO...

Business success is built on a continuous expansion of the sales pipeline to achieve incremental returns on marketing efforts. This profit growth mindset is...

Resetting Africa Includes Bridging the Infrastructural gaps – by Absa

For instance, infrastructural development is a strong factor in determining the categorization of countries as developed, developing, or underdeveloped. The United States, Germany, France,...
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