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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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FCMB deploys resource platform to help Nigerian entrepreneurs

First City Monument Bank (FCMB) is about to uplift Nigerian budding entrepreneurs. The bank's latest effort is an initiative tagged, “Top-5-In-5”, a digital video...

Business travelers get relief as High Court condemns collection of import duty on personal goods

The Nigerian Customs Service (NSC) will henceforth have to tender cogent and verifiable evidence that goods found in travelers baggage are meant for sale...

The consumers have already changed – Jeff Haden, author of ‘The Motivation Myth’

The impact of 'a dooms day' scare caused by the prolonged lockdown, an occurrence that is strange to most countries that haven't witnessed a...

Carbon resumes mobile loan top-up services

Instant loan service provider, Carbon, has resumed operations as gradual easing of the economy takes effect in Africa’s largest economy. The fintech operator wants...

Nigeria needs Pro-business policies and structural reforms to overcome post lockdown slump – LBS

The Lagos Business School said Nigeria will need the twin approach of business-focused policies and structural reforms to stimulate its foundering economy. That was...

Leading as Chief Executive: Seven (7) mistakes you should avoid – Geoffrey James, founder, sales source

The Chief Executive Officer's role is quite similar to the role of a soccer coach. It means success starts and ends at their doorstep....
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