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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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The consumers have already changed – Jeff Haden, author of ‘The Motivation Myth’

The impact of 'a dooms day' scare caused by the prolonged lockdown, an occurrence that is strange to most countries that haven't witnessed a...

Carbon resumes mobile loan top-up services

Instant loan service provider, Carbon, has resumed operations as gradual easing of the economy takes effect in Africa’s largest economy. The fintech operator wants...

Nigeria needs Pro-business policies and structural reforms to overcome post lockdown slump – LBS

The Lagos Business School said Nigeria will need the twin approach of business-focused policies and structural reforms to stimulate its foundering economy. That was...

Leading as Chief Executive: Seven (7) mistakes you should avoid – Geoffrey James, founder, sales source

The Chief Executive Officer's role is quite similar to the role of a soccer coach. It means success starts and ends at their doorstep....

Varsities pivoting towards tech, UNIOSUN holds Nigeria’s 1st online matriculation

As students shelter in place, to adhere to government guidelines for combating the COVID-19 spread, higher institutions are pivoting toward tech infrastructure to keep...

Three (3) strategies for businesses aiming to engage 21st century consumers

The majority of 21st century consumers fall between ages 20 and 35. A larger percentage of the population have spent at least 140,160 hours...
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