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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Marketing strategy: How to gain customers trust – Fidelis Egbochie, CEO, Fidossi wines and spirits

Customer trust is the major driver of business growth. Without trusting your product on key purchase criteria, consumers are not likely to make recurrent...

Outspan reaffirms commitment to dairy sector, renews MoU with Kano Dairy

Outspan Nigeria Limited, a subsidiary of ofi (olam food ingredients) has reaffirmed its commitment to the dairy sector through scaled investment in backward integration...

Global recession warning as World Bank cuts economic forecast

The global economy is "perilously close to falling into recession", according to the latest forecast from the World Bank. It expects the world economy to...

Fidossi reinvigorates African fashion industry, sponsors awards

Fidossi International Limited, the distributor of top wines and spirit brands, is reinvigorating the continent’s fashion industry in a bid to expand the sector’s...

Drive up revenue: Three ways (3) to retain customers – Adebowale Lawani, CEO, Total Synergy Limited (TSL)

A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

Four ways to overcome common digital transformation challenges – Tjaart Malan, Head of Cloud Success Services Africa at SAP

JOHANNESBURG, South Africa, 01 November 2022 -/African Media Agency(AMA)/- For many organisations, the last few years have been the most disruptive in living memory....
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