Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...
It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...
Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...
All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking forward to being at work. The...
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...