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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle East; its disruptive effects can be felt across boardrooms, dining tables, farm gates, transport hubs, retail shelves, and production lines....

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone asking ChatGPT for clues on the...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking forward to being at work. The...
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