Three (3) strategies for avoiding lazy brand perception
When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...
Three (3) ways to position for AI recommendations
Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone asking ChatGPT for clues on the...
Product innovation or renovation? Your brand need, and three (3) ways to renovate
It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...
Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy
Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...
Five Ways to release energy in your business team
All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking forward to being at work. The...
Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being...
