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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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UNIOSUN commences 2nd semester exam, admission

UNIOSUN COMMENCES SECOND SEMESTER EXAMINATION….…SET TO ADMIT NEW STUDENTS FOR 2020/2021 ACADEMIC SESSIONThe management of Osun State University under the leadership of the Vice-Chancellor,...

Seven (7) reasons new products fail and how to increase odds of success

Continuous product development is a critical part of business sustenance strategy. It is more like birthing a new generation to lead the path into...

Nutritional Challenge: Tackling the Hazard of Protein Deficiency

Proteins are macronutrients. They are an indispensable part in the hierarchy of foods. Macro-nutrient refers to foods that the body needs in large amounts....

Black Friday is important to the success of all retailers- Gerald Storch, former CEO, Toy R Us

As the shopping frenzy kicks off this last week of November, consumers are jostling for the hottest deals across stores. The rise of large...

Car hailing tussle: Opay’s OCar arrives to challenge Uber, Bolt

Chinese-backed Opera Opay has extended vertically into the car-hailing segment. This is coming on the heels of another extension into the payment segment. The...

Zenith bank promises entrepreneurs in the east N10m loans at 9%

Zenith Bank has offered to lend 10,000 SMEs in Eastern Nigeria loans to the tune of N10 million each at 9% interest per annum....
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