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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage. Most of the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
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UNIOSUN commences 2nd semester exam, admission

UNIOSUN COMMENCES SECOND SEMESTER EXAMINATION….…SET TO ADMIT NEW STUDENTS FOR 2020/2021 ACADEMIC SESSIONThe management of Osun State University under the leadership of the Vice-Chancellor,...

Seven (7) reasons new products fail and how to increase odds of success

Continuous product development is a critical part of business sustenance strategy. It is more like birthing a new generation to lead the path into...

Nutritional Challenge: Tackling the Hazard of Protein Deficiency

Proteins are macronutrients. They are an indispensable part in the hierarchy of foods. Macro-nutrient refers to foods that the body needs in large amounts....

Black Friday is important to the success of all retailers- Gerald Storch, former CEO, Toy R Us

As the shopping frenzy kicks off this last week of November, consumers are jostling for the hottest deals across stores. The rise of large...

Car hailing tussle: Opay’s OCar arrives to challenge Uber, Bolt

Chinese-backed Opera Opay has extended vertically into the car-hailing segment. This is coming on the heels of another extension into the payment segment. The...

Zenith bank promises entrepreneurs in the east N10m loans at 9%

Zenith Bank has offered to lend 10,000 SMEs in Eastern Nigeria loans to the tune of N10 million each at 9% interest per annum....
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