Strategy

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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How to Prepare Your Small Business for the Next Wave of AI Innovation – Nicolas Leighton

The buzz around artificial intelligence is undeniable. It's revolutionizing industries, automating tasks and promising unprecedented growth. As an entrepreneur, you've likely explored ways that you can...

Four (4) ways to maintain market relevance through brand good news

Modern consumers are fickle. They thrive on excitement and binge on the latest market trends or propositions. Considering the nature of modern consumers, if...

Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers

Learning how to align internal processes with change prospect is key to success.

Agriculture, key to Africa’s quest for continued growth and sustainability

Africa cannot achieve self-sufficiency in agriculture without engaging and building the capacity of its smallholder farmers. This was the submission of Venkataramani Srivathsan,...

Eight (8) ways to accelerate your personal growth

Consistent personal development is non-negotiable. It is the way we heat the ‘carbon’ lying within us in a bid to evolve into ‘precious diamond’...

Four (4) wild species that hold apt lessons for actualizing entrepreneurial dreams

Steve Jobs, the co-founder of Apple Inc., once remarked that entrepreneurship is ‘hard’, and except one has a passion for it every product dream...
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