Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
The Science of Getting Rich – Wallace
To become rich, you have to make a conscious effort and follow certain natural laws. These are the central themes of Wallace Wattles' book,...
Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc
In business school, I was made to believe that strategy is everything—that if you have an ironclad strategy, you’re bound to succeed.
But when I...
How to Prepare Your Small Business for the Next Wave of AI Innovation – Nicolas Leighton
The buzz around artificial intelligence is undeniable. It's revolutionizing industries, automating tasks and promising unprecedented growth. As an entrepreneur, you've likely explored ways that you can...
Four (4) ways to maintain market relevance through brand good news
Modern consumers are fickle. They thrive on excitement and binge on the latest market trends or propositions. Considering the nature of modern consumers, if...
