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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...
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Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...

Nigeria needs Pro-business policies and structural reforms to overcome post lockdown slump – LBS

The Lagos Business School said Nigeria will need the twin approach of business-focused policies and structural reforms to stimulate its foundering economy. That was...

Lockdown economic impact: Airline industry one of the hardest hit

Total capacity for international and domestic flights has fallen by more than 70%, reported Bloomberg. It does mean that capacity stands currently at quarter...

Lockdown extension: Read full text of the president’s speech

The president of the Federal Republic of Nigeria held a broadcast last night. Read the full text of the broadcast: ADDRESS BY H.E. MUHAMMADU BUHARI,...

The Science of Getting Rich: Wallace’s 1910 book provides insights to advancing your life and business

Getting rich requires making conscious efforts, and following certain laws. These are the central themes of Wallace Wattles book, The Science of Getting Rich....

#StaySafe: Infinix Mobile introduces virtual assistance

PRESS RELEASE - In response to the rising spread of the Coronavirus, smartphone maker Infinix Mobile launches a website to allow citizens...
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