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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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How to attract Venture Capital funds to scale your startup

Innovative entrepreneurs drive the global economy. Without the quality injection of venture capital (VC), there is very little the entrepreneurs can achieve. The conception...

How To Make Data-Driven Decisions During A Period Of Panic – Forbes

This is a scary time for businesses of all types, and firms are looking for ways to forge ahead amid unprecedented levels of uncertainty....

UNIOSUN set to graduate 1,946 students virtually

The Osun state university will on Monday 21st September graduate one thousand nine hundred and forty-six (1946) graduands, which is made up of one...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...

Nigeria needs Pro-business policies and structural reforms to overcome post lockdown slump – LBS

The Lagos Business School said Nigeria will need the twin approach of business-focused policies and structural reforms to stimulate its foundering economy. That was...

Lockdown economic impact: Airline industry one of the hardest hit

Total capacity for international and domestic flights has fallen by more than 70%, reported Bloomberg. It does mean that capacity stands currently at quarter...
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