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Strategy for building a lasting business: key into essential needs

Innovation Toyin Afilaka Toyin Afilaka -
The lockdown has taught every consumer and business owner one critical lesson. It is that when push comes to shove, the market will sacrifice...

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Is Your Brand Name Empowered? For Keys for Getting That Done

Latest 0
Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Latest 0
Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

Latest 0
Many businesses struggle to get positioning right. They keep...

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