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Six (6) steps to finding relevance in any market

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However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...

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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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Three (3) strategies for avoiding lazy brand perception

Latest 0
When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

Latest 0
Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

Latest 0
It is important to distinguish between brand innovation and...

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