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Market Segmentation
Six (6) steps to finding relevance in any market
Product
Toyin Afilaka
-
September 28, 2020
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026
Toyin Afilaka
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January 7, 2026
Three (3) ways to prepare business for 2026
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Festive economy: three (3) ways to take advantage of frenzy
Entrepreneurs
Four (4) strategies for managing growth in mature markets
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Planning for 2026? Three (3) strategy trends to incorporate into planning
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Three (3) ways to strategically define your business and keep being in business
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