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Market Segmentation
Six (6) steps to finding relevance in any market
Product
Toyin Afilaka
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September 28, 2020
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
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Planning for 2026? Three (3) strategy trends to incorporate into planning
Toyin Afilaka
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November 24, 2025
Three (3) ways to strategically define your business and keep being in business
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses
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Three (3) strategies for avoiding lazy brand perception
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Three (3) ways to position for AI recommendations
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Product innovation or renovation? Your brand need, and three (3) ways to renovate
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