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Market Segmentation
Six (6) steps to finding relevance in any market
Product
Toyin Afilaka
-
September 28, 2020
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
Toyin Afilaka
-
July 17, 2026
Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
Latest
Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property
Financing
Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership
Latest
Circle of Competence: Three (3) Ways to Find Success, Minimise Losses
Strategy
Nigeria: A Land of Opportunities – Barth Egbochie
Entrepreneurs