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Market Segmentation
Six (6) steps to finding relevance in any market
Product
Toyin Afilaka
-
September 28, 2020
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
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No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices
Toyin Afilaka
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September 30, 2026
‘Ember’ Race: Four (4) factors to watch out for next three months
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Solving Business Problems? Six (6) Steps for Using Issue Tree
Innovation
Is Your Brand Name Empowered? For Keys for Getting That Done
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
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Three (3) ways to move from Identity Crisis to accurate positioning
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