Venture capital firm increases funding for local start-ups to $25,000

Date:

Share post:

Microtraction, an early-stage venture capital firm, has increased its funding for viable start-ups from $15,000 to $25,000. As well, it has reduced its equity stake across its investment fields from 7.5% to 7%.

In an investment-averse environment, such as Nigeria, this is good news for small businesses, especially those in the tech ecosystem.

The firm announced its improved equity by tweet yesterday:

It further said, “We believe our financial investment is a small part of the benefits of being a Microtraction portfolio company. But we also understand that startup costs have increased over the years with a maturing African market”

The investment firm added that it invests in startups to help raise the level of productivity and focus while taking away the distraction, or pressure, of combining sourcing for fund with product development among startups.

Microtraction has raised $9.5 million to fund startups in edtech, ticketing, SaaS, fintech, healthtech, crypto and event. The combined value of its portfolio stand presently at $51 million.

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Related articles

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...