Five [5] ways to stimulate team belief and max energy to achieve market objectives


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It takes as fewer as one divisive or odd team member to weaken any organised initiative, as it requires one mere unmotivated employee to form a crack in a corporate tank through which the whole energy leaks and evaporates. The thing is you either wield the axe early enough when any odd behaviour is noticed, or you continue to manage crises which will snowball into inefficiency and impact market performance.

Chan Kim and Renee Mauborgne of INSEAD explained that every organisation is made up of people (team members), act and activities.

These three (3) factors are critical to achieving any goal.

Acts [aims and objectives such as market dominance or profits], Actors [team members], Actions [activities] must align for any organization to function properly. Precisely, at the core are the actors who must be understood, trained, and motivated to take actions that eventually help the organisation fulfill its goals.

Meanwhile, it is possible for your organisation’s approach to the ‘acts’ to lack coherent force where some team members lack the will and energy.

In those circumstances, the organisation’s value-chain can be said to be chaotic. In that way, it is only a matter of time before the bottom pulls off – infighting ensues, complaints increase, exit set in, deadline drags, sabotage creeps in, clients and customers fuss etc.

At Apple, Steve Jobs would often ask one or two members of his project team to go on a walk with him. He loved strolling and having meetings with team members at the same time. He did that to bond with essential team members, and to stimulate energy in them. For him, that was the way to stir clear of Microsoft. They got it.

Madiba, played by actor Morgan Freeman, in the movie, ‘Invictus’, deployed almost a similar strategy. To inspire the SA Rugby Team of 1995 to victory he personally invited the team captain. Through the chat, he channeled energy to the rest of the team. That average team conquered the world on home soil. That team further channeled the energy for unity into South Africa’s deeply, racially disintegrated society.

Like mortar and bricks, the whole value chain of an organisation must align for maximum productivity, cost control and sustenance to ever be a reality. In simple terms, if the team members, their acts and activities are the bricks that build an organisation, a coherent belief system and focused energy are the mortar that strengthens and knits the bricks. Perhaps, that is why organisations are advised to develop and communicate effectively a strong corporate culture.

Most often, it is misalignment in the value chain that causes stale product ideation, aloof procurement, dysfunctional supply and inventorying systems which bloat production cost. This cost will eventually be passed on to the consumers. It is like making consumers pay for business’ inefficiency.

In modern organisations, there is no place for silos and walls but bridges. If HR does not work closely with Head of Client Service, employing misfits is inevitable. If Procurement Unit does not work with the Inventory Unit, the cost of storage and distribution can skyrocket, thereby undermining sales and revenue.

In government, countries which fought successfully for independence or charted a new course for human capital, economic and technological advancement, almost all did because they had leaders who transferred a coherent belief for change into the minds of the populace or followers. That belief is often to help the citizens see the need for a change.

Enough for now though. How do you ensure the belief system in your business is coherent across board, and max the energy of your staff members into top performance?

The secrets can be found in classic approach to selling. CEOs, MDs or Project Managers, are actually expected to be people who understand how to sell the intangible (ideas and belief).  In other words, they must be people who make people see, feel, understand and fired up to take desired actions. These are skills necessary for building and driving organised effort:

  1. Create Awareness: When we are unconscious of certain needs, we never see the need to make effort to fill the void they create. The reason why the media exist is for businesses to have a window to talk or create awareness to stir the necessary emotion that will make consumers see voids in their lives that the business’ products can fill. Likewise, both in the boardroom and chatting rooms, the top executive driving a project must communicate effectively the importance of the project to the business and the future of the employees and their environment. Please note the order of importance is to ‘the business’, ‘the future of the employees’ (this one is very important) and then ‘the environment’ (industry, the economy, or society or the world).
  2. Make Them to See: In generating the needed spark, words alone do not sell ideas. The words that motivate are words that create pictures – such as pictures of what our lives can be if we do not take action ‘A’, and what our lives can be if we do eventually take action ‘A’. Words that create pictures include ‘wealth’, ‘power’, ‘advantage’, ‘profit’, ‘influence’, ‘security’, ‘glory’, ‘abundance’, ‘fruitful’, ‘authority’, ‘future’ etc.
  3. Make Them Feel: When communicating, rather, technically, selling an idea, words that paint pictures and generate feelings are calls-to-action. Having given examples of words that create pictures (assuming you can search for more); note that your ideas and the pictures you paint in your communication are means, the ends are the feelings it would generate in your team members. If the ends are not strong enough, you won’t max the energy to create sufficient focus for the accomplishment of purpose. Seriously, you don’t want a team member grumbling after a meeting:  ‘Sir, where does this whole oratory live me in the end?’ Therefore words that use words that spark positive feeling. Such words include ‘joy’, ‘accomplishment’, ‘fulfillment’, ‘success’, ‘respect’, ‘loved’, ‘family’, ‘freedom’, ‘recommendation’ etc. All these and more like them are positives words that can drive positive energy towards a coherent positive belief and energy directed towards an organised purpose. Driving emotion through Sight and Feeling is how Microsoft makes money from PowerPoint. That tells you the importance of this subject.
  4. You Take The Initial Plunge First, Act Your Words: Do not stimulate your team members’ energy and then take a backseat. Rather take the lead from the front. When the team members see how motivated, and active, you are in pursuing the objectives, they will follow suit.

In sum, there is hardly a bad team; the problem is mostly bad leadership. Why?  Anyone can be led when they are well understood and taken seriously. And when they are non-compliant, the axe is still with the leader – he or she either wields it or keeps it. Whatever happens to a team it is a question of the quality of leadership.

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.


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