Hubryde joins list of startups deploying tech to tackling commuting issues


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Hubryde, a bus-hailing service company, commenced operation in January 2020 with Ikorodu to the Island (VI, Lekki & Ajah) as a pilot route. The company said it is committed to tackling the daily commuting challenges in growing cities.

Consumer insights drawn from a comprehensive market survey revealed that a chunk of commuters within Lagos metropolis and suburbs experience major commuting challenges such as endless-queuing, waiting tirelessly at the bus stop, boarding 2-3 buses to their destination, unreasonable price hikes particularly during peak travel hours, and struggling to secure a seat on the few available rusty buses.

Hubryde became very uncomfortable with this unpleasant situation and decided to provide a reliable, safe, comfortable, and seamless means of commuting for Lagosians particularly corporate employees who experience this challenging situation every day.

The company simply aggregate travel demand from commuters in the same location heading towards the same destination.

In addition to this, it developed a custom-based e-wallet system that enables corporate organizations to provide a cost-effective, safe, reliable, and comfortable means of travel for their employees. This solution allows corporate organizations to purchase a travel bundle and allocate funds to employees’ wallets to enable them to pay for rides only when they use the service as against paying for standby charges when they lease or hire a bus.

Toyin Afilaka
Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.


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