TERAWORK, a company creating economic opportunities through sustainable talent supply, has launched its iOS and Android mobile app to help employers and entrepreneurs hire, manage and communicate with vetted talent in real-time. The app, which is being made available for wider download this week, ties into the growing pivot among large and small businesses to utilize a global talent base to execute tasks on quick, short or temporary bases.
Announcing the launch of the app, Femi Taiwo, the Chief Executive Officer (CEO) of TERAWORK, said the app is a ‘game changer’, especially for businesses who now face more difficulties getting manpower with the right skillsets to guarantee growth.
According to him, “TERAWORK prioritizes the growth and sustainability of large and small businesses. About 90% of African companies fail within five years of their existence, contrary to their Western counterparts, who have unlimited access to skilled talent given their adoption of on-demand hiring.”
He explained, “More importantly, we are cognizant of the fact that SMEs play an important role in the job creation process since they account for more than 70% of employment worldwide. As businesses thrive, more jobs will be created, extending economic opportunities to every segment of the economy. The TERAWORK Pay-As-You-Go hiring solution mobile app, therefore, is extending the window of opportunities for all entrepreneurs to utilize the expansive global and local talent pool to execute business tasks.”
Taking a look at the operating environment, Taiwo revealed that the reasons for the high failure rate among African businesses include the inability to hire great talent quickly, limited flexibility in onboarding vetted talent on short-term contracts, and the non-existence of trusted platforms to fully manage the remote workforce.
“Small businesses with lean budgets often settle for unvetted referrals from friends and relatives. Also, many highly skilled professionals in high demand by companies are no longer interested in full-time roles, while geographical barriers limit access to talent in some cases. Businesses located outside of major cities are mostly hit,” he said.
He emphasized that global and local businesses are contesting fiercely for talents in a bid to raise productivity levels and maintain competitiveness. Amazon and Google for instance use vetted hiring platforms to execute important tasks on a short or temporary basis as the needs arise. This foreshadows the future of job execution across industries.
Meanwhile, for freelancers on TERAWORK, the chief executive maintained that the on-the-go capability brought about by the mobile app increases the possibility of getting hired by local and global clients; adding that the business believes Africa can be a global digital services hub that provides billion dollar opportunities for highly skilled freelancers.
TERAWORK has a 99% job success rate by going by the efficiency level of tasks delivered existing freelancers on the platform. The new innovative app was designed to help customers discover incredible African talent and can be accessed by downloading the latest versions of the mobile app available in the app stores (Apple AppStore and Google PlayStore).