Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri in Nigeria, has unveiled a new addition to its product range—Crown Thick Spaghetti—at a vibrant launch event held in Abuja on April 16, 2025.
Designed to meet the yearnings of the Nigerian consumers for Thick Strand size spaghetti, the new
Crown Thick Spaghetti was enthusiastically received by distributors in attendance, who played a crucial
role in its successful launch. The event offered a platform for meaningful engagement, reflecting CFM’s
strong network and commitment to delivering food products that meet the evolving tastes of Nigerian
consumers.
Backed by Olam Agri in Nigeria’s investments in local wheat farming through initiatives like Seeds for
the Future, CFM has become a trusted name in providing high-quality, fortified food options that are
both nutritious and affordable. The launch of Crown Thick Spaghetti further strengthens its diverse
pasta portfolio and its role in supporting food security in Nigeria.
“This is more than just a product launch,” said Siddharth Suri, Vice President and Business Head at
Crown Flour Mill. “We are unveiling new possibilities. this launch represents our commitment to
progress, to better serve our communities, and to equip our partners with tools that can help grow their
business and satisfy the ever-evolving needs of our customers. Crown Thick Spaghetti continues our
tradition of innovation and excellence in food manufacturing.”
Bola Adeniji, General Manager and Head of Marketing at Olam Agri in Nigeria, highlighted the product’s
unique qualities: “Crown Thick Spaghetti was developed with versatility in mind—perfect for rich sauces
or local favourites like Jollof spaghetti, stir fry etc. It fills a gap in the market, and early feedback from
consumer trials has been overwhelmingly positive.”
The event also featured popular Northern music star and brand ambassador Ali Jita, who praised the
brand’s consistency and wide availability: “CFM products are always of high quality, healthy, and easy
to find. This new spaghetti takes things up a notch—it’s non sticky, filling and made with the Nigerian
consumer in mind. I’m proud to be associated with it.”
Alhaji Umar Buba, Alhaji Murtala Abdullahi, and Alhaji Namadi Inumu were part of the distributors
present at the launch. They commended CFM for its strong partnerships and market-focused strategies.
Nitin Mehta, Managing Director & Business Head of Crown Flour Mill, emphasised the broader vision
behind the product: “Crown Thick Spaghetti reflects our dedication to supporting the government’s New
Hope Agenda for food security. We continue to invest in innovation and production to deliver accessible, nutritious food that resonates with the tastes and needs of Nigerian families.”
With this launch, Olam Agri reaffirms its leadership in Nigeria’s food landscape—bringing innovation to
the table, one delicious bite at a time.
