Toyin Afilaka

Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

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Stanbic IBTC calls for idea-stage entrepreneurs to tap into its support network

The Stanbic IBTC Founder Institute Lagos has made a call for intending idea-stage entrepreneurs who are interested in sharpening and growing their ideas and...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...

Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst

Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...

A 10% increase in brand conversations yields 3% sales – Twitter

Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

How brand image is toppling product features as driver of consumers’ choices

The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...

The 10 industries in sharp decline this 2020 – IBIS World

Based on experts’ analyses of data taken from over 70 global industries, it is apparent there are industries that will require players to double...