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Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst
Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...
A 10% increase in brand conversations yields 3% sales – Twitter
Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...
How brand image is toppling product features as driver of consumers’ choices
The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...
The 10 industries in sharp decline this 2020 – IBIS World
Based on experts’ analyses of data taken from over 70 global industries, it is apparent there are industries that will require players to double...
Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
60% of people now discover favourite brands online – Google survey
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...