Toyin Afilaka

Toyin Afilaka writes with simplicity and insight. He aims to enrich the Nigerian small business landscape. Through Hustle24 he connects entrepreneurs with information about new policies, enterprise solutions and opportunities that will aid their 'hustle'. He has written extensively for CobraReview, a product review portal, and served as a lead project manager for MarketingMix where he consulted as PR consultant for MTN Project Fame and Business Next Titan etc.

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60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Everyone ‘ll need digital skills to hold on to jobs – Brad Smith, President, Microsoft

With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...

FCMB set to fund early stages agritech businesses

PRESS RELEASE - First City Monument Bank (FCMB), one of the biggest financial players in the development of Nigeria’s agriculture sector, has announced the...

The algorithmic economy: Experts advise businesses to buckle up

The algorithmic economic is typically staking a firm grip on the global market. Considering the waves of digital innovation, data sourcing, data crunching, and...

Nutritional Challenge: Tackling the Hazard of Protein Deficiency

Proteins are macronutrients. They are an indispensable part in the hierarchy of foods. Macro-nutrient refers to foods that the body needs in large amounts....