Entrepreneurs

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
spot_img

Inspiring entrepreneurship stories: Whatsapp, Under Armour, Ebay and Alibaba

There are moments that bring the sparks alive in everyone. Reading the true life stories of entrepreneurs who rose from abject poverty, series of...

Ministry of State gets N200billion to support SMEs and other industries

The Federal Executive Council (FEC) has secured a facility worth N200b from a number of lenders spearheaded by Credit Suisse AG to finance industrialisation...

Two global tech chiefs visit Nigeria under 1 week: The rise of the nation’s tech ecosystem

Two Jacks have visited Nigeria under 1 week. The curious part isn't the names but what they represent. One is Jack Dorsey, the billionaire...

Failure is never final: How failing O’levels helped one man build a multi-million dollars hotel business

Robin Hutson's life would probably have been far less successful if he hadn't failed his school exams. "I managed to screw up all my O-levels,...

Startups in Africa receive $699 million funding in 10 months

Venture Capital and private equity firms are pouring more money into African startups than ever. As at the end of October 2019, according research...

There are 41.4 million MSMEs in Nigeria -SMEDAN

The Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) has revealed that there are 41.5 million micro-businesses in Nigeria. It also added that...
spot_img