Entrepreneurs

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Black Friday is important to the success of all retailers- Gerald Storch, former CEO, Toy R Us

As the shopping frenzy kicks off this last week of November, consumers are jostling for the hottest deals across stores. The rise of large...

Business leadership: 6 steps to follow if you want to rise to the top

Ingenuity. Character. Vision. Co-operation. Those words can be worth a billionaire dollar each, especially when you discover they make up the vital nutrients in the bloodstream of...

The shortage of skilled workforce is a challenge to the growth of the startup ecosystem in Nigeria – Eyitayo Ogunmola, CEO, Utiva

Eyitayo Ogunmola, the founder of edtech Utiva, dabbles into some of the challenges confronting the startup ecosystem in Nigeria. He beams searchlight on issues...

Brian & Shannon Miles: 5 Ways to run a successful venture with your spouse

Business is often regarded as serious and professional. The emotional feeling that comes with marriage is therefore seen as a weakness. Consequently, the thinking...

Car hailing tussle: Opay’s OCar arrives to challenge Uber, Bolt

Chinese-backed Opera Opay has extended vertically into the car-hailing segment. This is coming on the heels of another extension into the payment segment. The...

Convention for Business Integrity, Chamber of commerce seek solution to MSMEs exclusion from major financing chains

Despite the fact the small businesses in Nigeria contribute 48% to the nation's GDP, and employ 80% of the citizens, they have been largely...
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