Entrepreneurs

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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First billionaire artiste reveals the secret that sets him apart

It is rare to find billionaire artistes but Shawn Carter, known as 'Jay Z', is sort of different. The American rap artiste was announced...

Ali Baba’s Jack Ma shifts focus to Africa, aims to raise entrepreneurs

The retired Executive Chairman of China's largest e-commerce portal, Jack Ma, is set to help Africa raise more entrepreneurs. The founder of Alibaba said...

University of Ibadan undergraduate leverages social media to draw auto-maker’s attention

An undergraduate, Farouq Osuolale, has positioned himself for a windfall, having redesigned Innoson Motors' logo. On Tuesday, the undergraduate of the University of Ibadan...

The Nigerian creative industry set to receive a boost from Nigeria-US partnership

The Nigerian-American Chamber of Commerce has announced a collaboration between the country and the United States, with the aim of boosting the efforts of...

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

The Pan Atlantic University has over the years been a citadel for managerial and enterprise excellence. Hardly is there any prominent executive sitting at...

Two (2) BUSINESS-driven events to look out for within the next 30 days

The Lagos Fashion Week and the Lagos International Trade Fair will take place within the next 1 month. The two events share one...
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