Entrepreneurs

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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University of Ibadan undergraduate leverages social media to draw auto-maker’s attention

An undergraduate, Farouq Osuolale, has positioned himself for a windfall, having redesigned Innoson Motors' logo. On Tuesday, the undergraduate of the University of Ibadan...

The Nigerian creative industry set to receive a boost from Nigeria-US partnership

The Nigerian-American Chamber of Commerce has announced a collaboration between the country and the United States, with the aim of boosting the efforts of...

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

The Pan Atlantic University has over the years been a citadel for managerial and enterprise excellence. Hardly is there any prominent executive sitting at...

Two (2) BUSINESS-driven events to look out for within the next 30 days

The Lagos Fashion Week and the Lagos International Trade Fair will take place within the next 1 month. The two events share one...

As the NES Startup Pitch winds down 10 entrepreneurs compete for N10m largesse

The Sterling Bank-sponsored Startup Pitch will be rounding off shortly. From a pool of around 700 entries, 10 startups have made it to...
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