Entrepreneurs

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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GTBank Fashion Weekend: Searching for where to stock up your wardrobe, and learn new hustle?

In November, precisely 9th and 10th, GTBank will be showcasing a host of new clothing designs from talented African fashion designers. The fair and...

We provide solutions to the shortage of skilled and professional drivers in Nigeria – Damilola Akeju, CEO, Driveme.ng

The ability to see every problem as an opportunity led Damilola Odunlade-Akeju into creating driveme.ng , a year ago. As the founder and chief...

Between 2016 and now Nigeria has implemented 140 reforms to make running business easier – PEBEC

The Presidential Enabling Business Environment Council (PEBEC) said Nigeria has implemented not less than 140 reforms in the past 3 years to make owning...

Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...

Food industry seen as another enterprise opportunity for smart entrepreneurs

Nigeria population is set for a massive growth, year-on-year, leading to double of what it is currently before the next half-a-century. The concern for...

Google and Microsoft top list of world best employers

Statista, an online recourse for data and analyses on a broad range of topics, showed Google and Microsoft, followed by a host of companies...
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