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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...
Latest
Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
If you have seen recent news publications about the economy, you should understand why it is important to...
ENTREPRENEURS: If you are thinking of applying for loans CBN just boost your chances
Financing
Toyin Afilaka
-
October 12, 2019
Nigeria's apex bank, the Central Bank of Nigeria (CBN), has for the second time in 3 months upgraded policies to force commercial banks...
Union Bank dangles $200m largesse before entrepreneurs
Financing
Toyin Afilaka
-
October 12, 2019
Union Bank recently announced the receipt of $200m from its overseas partners to boost Small and Medium Enterprises (SMEs) in Nigeria. The fund...
As the NES Startup Pitch winds down 10 entrepreneurs compete for N10m largesse
Entrepreneurs
Toyin Afilaka
-
October 12, 2019
The Sterling Bank-sponsored Startup Pitch will be rounding off shortly. From a pool of around 700 entries, 10 startups have made it to...
N150m up for grabs as ‘Access the Stars’ throws up more opportunities for talented Nigerians
Financing
Toyin Afilaka
-
October 12, 2019
Access Bank and the Nigerian Breweries have struck a partnership to provide a platform for Nigerian youths to make the best of their...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Toyin Afilaka
-
August 16, 2026
Three (3) ways to move from Identity Crisis to accurate positioning
Latest
Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Latest
2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
Latest
Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
Latest
Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property
Financing