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Is Your Brand Name Empowered? For Keys for Getting That Done
Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
ENTREPRENEURS: If you are thinking of applying for loans CBN just boost your chances
Financing
Toyin Afilaka
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October 12, 2019
Nigeria's apex bank, the Central Bank of Nigeria (CBN), has for the second time in 3 months upgraded policies to force commercial banks...
Union Bank dangles $200m largesse before entrepreneurs
Financing
Toyin Afilaka
-
October 12, 2019
Union Bank recently announced the receipt of $200m from its overseas partners to boost Small and Medium Enterprises (SMEs) in Nigeria. The fund...
As the NES Startup Pitch winds down 10 entrepreneurs compete for N10m largesse
Entrepreneurs
Toyin Afilaka
-
October 12, 2019
The Sterling Bank-sponsored Startup Pitch will be rounding off shortly. From a pool of around 700 entries, 10 startups have made it to...
N150m up for grabs as ‘Access the Stars’ throws up more opportunities for talented Nigerians
Financing
Toyin Afilaka
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October 12, 2019
Access Bank and the Nigerian Breweries have struck a partnership to provide a platform for Nigerian youths to make the best of their...
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Is Your Brand Name Empowered? For Keys for Getting That Done
Toyin Afilaka
-
August 28, 2026
Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
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Three (3) ways to move from Identity Crisis to accurate positioning
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
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