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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Are we looking at a possible #lockdown extension? Read presidential committee update

The presidential committee responsible for keeping the president abreast of developments relating to the COVID-19 gave its update last night. The prognosis is...

Business takeaway from Gov. Cuomo broadcast today: ‘Hard times make us better’

New York state Governor, Andrew Cuomo, subtly provided key leadership and business insights that may help business managers who have been following his latest...

Lockdown economic impact: Airline industry one of the hardest hit

Total capacity for international and domestic flights has fallen by more than 70%, reported Bloomberg. It does mean that capacity stands currently at quarter...

The two (2) forces of growth you shouldn’t ignore if you dream of taking your business to the top

Businesses need constant motion to grow. Therefore the task of every business manager is to consistently drive motion through quick research and execution. Often this will require...

Impact Series: Organized local bodies weigh-in with relief for communities during lockdown

Organized community-based organizations are rising to the challenges of taking care of economically vulnerable indigenes greatly impacted by ongoing lockdown. In Osun state the...

The lockdown economy: Think relationship instead of sales – Mark Cuban, US billionaire

As the ongoing lockdown continues to hammer global economy, consumer confidence is also taking a hit. Sales in non-essential segments are expected to dip. For organizations in...
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