Latest

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
spot_img

CBN warns against making local purchases in Dollars

The Central Bank of Nigeria has warned against making local purchases in foreign currencies. It said failure by those receiving overseas remittances in Dollar...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...

Lagos loses N108.05 billion per day due to the lockdown – Experts

The commercial hub of Nigeria, Lagos, loses billions of Naira each day it closes its stalls, malls and offices to business activities due to...

Facebook extends video call services, features set to accommodate 50 people

Facebook Inc. has rolled out an extended live video-calling feature that could accommodate as many as 50 people and prevent uninvited guests from dropping...

Strategy for building a lasting business: key into essential needs

The lockdown has taught every consumer and business owner one critical lesson. It is that when push comes to shove, the market will sacrifice...

N50 billion SME fund receives over 80,000 applications, disbursement begins this weekend

Over 80,000 small and medium businesses and households have submitted applications for the stimulus loan driven by the Central Bank of Nigeria. The data...
spot_img