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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Glen Talloch Scotch Whisky enters Nigerian market with Sanwo-Olu Partnership

Top Scotch whisky, Glen Talloch, made an exciting entry into the Nigerian market, garnering impressive attention and buzz through its partnership with the Lagos...

Three (3) smart keys for surviving in business

If you are in business a lot is riding on your back. Certainly, you can’t afford to slump. Throwing the employees who rely on...

15 Dying Careers to Avoid

These once-thriving careers are now on the brink of irrelevance in today's fast-paced world. While some jobs show signs of growth in the future, more...

Meet Anirudh A Damani: Gearing Up to Invest In 100 African

ByNayantara Jha | May 23, 2023Young, well-travelled and with a keen eye for numbers, Anirudh A Damani, Director of Artha India Ventures, is going...

Access to human capital, affordable running capital key to thriving in business – Wole Shenbanjo, CEO, Shenbee Travels

Mr Wole Shenbanjo is the Chief Executive Officer of Shenbee Travels Limited, one of Nigeria’s fast-rising Travel and Tour agencies. Located in Ikoyi, Lagos,...

Rise in investment capital, hope for African entrepreneurs – Femi Taiwo, CEO, TERAWORK

The rising interest in Africa's potential has been further fueled by visits from prominent figures from the United States, China, France, Russia, and other...
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