Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
The Science of Getting Rich – Wallace
To become rich, you have to make a conscious effort and follow certain natural laws. These are the central themes of Wallace Wattles' book,...
Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc
In business school, I was made to believe that strategy is everything—that if you have an ironclad strategy, you’re bound to succeed.
But when I...
Glen Talloch Scotch Whisky enters Nigerian market with Sanwo-Olu Partnership
Top Scotch whisky, Glen Talloch, made an exciting entry into the Nigerian market, garnering impressive attention and buzz through its partnership with the Lagos...
Three (3) smart keys for surviving in business
If you are in business a lot is riding on your back. Certainly, you can’t afford to slump. Throwing the employees who rely on...
