Latest

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
spot_img

Three (3) smart keys for surviving in business

If you are in business a lot is riding on your back. Certainly, you can’t afford to slump. Throwing the employees who rely on...

15 Dying Careers to Avoid

These once-thriving careers are now on the brink of irrelevance in today's fast-paced world. While some jobs show signs of growth in the future, more...

Meet Anirudh A Damani: Gearing Up to Invest In 100 African

ByNayantara Jha | May 23, 2023Young, well-travelled and with a keen eye for numbers, Anirudh A Damani, Director of Artha India Ventures, is going...

Access to human capital, affordable running capital key to thriving in business – Wole Shenbanjo, CEO, Shenbee Travels

Mr Wole Shenbanjo is the Chief Executive Officer of Shenbee Travels Limited, one of Nigeria’s fast-rising Travel and Tour agencies. Located in Ikoyi, Lagos,...

Rise in investment capital, hope for African entrepreneurs – Femi Taiwo, CEO, TERAWORK

The rising interest in Africa's potential has been further fueled by visits from prominent figures from the United States, China, France, Russia, and other...

How to lower supply chain risks

Supply chain glitches along the value can lower businesses' productivity levels. In 2020 the volume of out-of-stock products as a result of supply chain...
spot_img