Drive up revenue: Three ways (3) to retain customers
A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...
Nigeria’s business environment needs improvement despite improved EoDB ranking
Nigeria may have attained its best ease of doing business (EoDB) ranking since 2015; the frontline experience of businesses still falls well below acceptable...
Kano provides a larger market for milk consumption – Abdullahi, Chairman, Kano Dairy
Powered by a public-private partnership (PPP) strategy, the dairy industry is thriving in Kano State. A partnership between the Kano Dairy Cooperative Union and...
How engaging experts as influencers can boost sales
Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...
ATCO Homes advocates Land banking retirement solution
ATCO Homes, a top real estate firm, has commended the active labour force in Nigeria for its dexterity and contribution to the economy, especially,...
How leveraging industry experts as influencers sustains sales traction
Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...
